Dealer Tire
Partnering with Dealer Tire, NWP created an animated series of training videos designed to educate employees and corporate partners on key tire features and failure conditions. This particular video breaks down the causes of tire failure—from road hazard damage to manufacturing defects—and explains how warranty coverage applies to each case. We handled script development, storyboarding, 3D animation, and editing, delivering a clear, visually engaging tool that simplifies complex technical information.
This video explores common causes of tire failure, including damage from road hazards, end-of-life wear, and manufacturing defects. It explains how workmanship and materials warranties apply, highlighting issues like tread separation, belt edge failures, and sidewall cracking. Using clean, detailed 3D visuals and professional Voiceover, the video makes it easy for team members to identify warrantable conditions and understand how to handle them in real-world scenarios.