Lexus

NWP partnered with Lexus to create a sleek, brand-aligned product video introducing their Advanced Technology Wiper Blades.

Built with smart flex design and premium materials, these blades are engineered to deliver quiet, reliable performance—no matter the curve of the windshield or the pressure of the wiper arm. Our role was to make that innovation feel as refined and purposeful as the vehicles they’re made for.

Working within Lexus’ visual identity, we crafted a motion graphics piece that matched the precision and elegance of the brand. Clean transitions, sharp typography, and subtle animation reinforced the product’s premium positioning while clearly walking viewers through its key features. From performance benefits to compatibility across 19 Lexus models, every detail was built for clarity and trust.

This wasn’t about hype—it was about showcasing smart engineering with calm confidence. The video became a tool not just for promotion, but for education—something Lexus dealers and customers could rely on to understand exactly what sets these wiper blades apart.