St. Ignatius High School
NWP teamed up with St. Ignatius High School to create a trailer that does more than kick off the football season—it sets the tone for everything this team stands for. We worked side by side with the coaching staff to understand what this program is really about: grit, commitment, and the kind of pride that comes from doing the hard work no one sees.
From pre-production talks to filming on the field, we shaped a story that feels honest, raw, and deeply personal to the players who live it every day.
The heart of the video centers around a message from the coaches: define who you are. Not just by the score, but by the effort, the brotherhood, and the drive to earn every yard. The voiceover echoes what the team hears in the locker room—reminders that success isn’t handed over, it’s fought for, play by play. The visuals back it up: tense pre-game moments, explosive plays, quiet focus, and that feeling of something bigger than just football.
We captured it all with handheld shots that stay close to the action, paired with sound design that builds momentum and intensity. The narration ties it together, not as a speech, but as a belief system—something the players carry with them each time they step onto the field. The finished piece feels less like a promo, and more like a promise: to show up, lock in, and leave it all out there.